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In 2009 two designers, sharing a neo-modernist vision of functional, elegant design, decided to break free of PR-driven product strategies to create a furniture company focusing on the interplay between object and context. In order to realise their vision, they assumed control of the entire production chain – manufacturing, sales and marketing. This pioneering approach has paid off handsomely, not only in design clarity, but also in distinguished awards, renowned clients and representation in the permanent collection of the Swedish National Museum of Arts.
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MASSPRODUCTIONS Dandy Lounge Chair
When Massproductions Designer-in-Chief, Chris Martin designed the Dandy in 2015, he asked himself "How do we want to sit?" and "How do we want to move in a room?". The answer to the questions was the Dandy collection. "With Dandy we wanted to encourage playfulness in how we furnish rooms, homes and public spaces. Magnus found a sofa from the 30s at an auction that had a nice rounded shape. We see rectangular sofas everywhere, so we were inspired by this almost forgotten form" says Chris Martin.
$5,270.00 CAD $4,479.50 CAD